000 00679nam a2200229Ia 4500
001 0000024003
005 20251012174701.0
008 181113
020 _a9781509832163
_cRM119.90
090 0 0 _a658.802
_bKIM
_c2017
245 1 0 _aBLUE OCEAN SHIFT
_bBEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
_cW. CHAN KIM, RENEE MAUBORGNE
250 _a1st edition
264 1 _aNew York
_bHACHETTE BOOKS,
_c2017
264 4 _a©2017
300 _axi, 322 pages
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes index
650 1 0 _aNew products
650 2 0 _aMarket segmentation
999 _c8689
_d8689