000			01674nam a2200301Ia 4500
001			0000002951
005			20251012174316.0
008			000203s2000 enka b 001 0 eng
020			_a0273643096
020			_a0582381193
020			_a9780273643098
020			_a9780582381193
090	0	0	_a658.84 _bINT _c2000
245	0	0	_aInternet marketing : _bstrategy, implementation, and practice _cDavid Chaffey ... [et al.].
260			_aHarlow, England ; _aNew York _bFinancial Times Prentice Hall _c2000.
300			_axix,508p. _bill. _c25cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aInternet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing.
650		0	_aInternet marketing.
650		0	_aInternet.
650		7	_aMarketing stratâegique. _bram
650		7	_aMarketing sur Internet. _bram
650	0	7	_aInternet. _bswd
650	0	7	_aTelemarketing. _bswd
650	1	7	_aE-commerce. _bgtt
650	1	7	_aInternet. _bgtt
650	1	7	_aMarketing. _bgtt
999			_c889 _d889