000 00624nam a2200193Ia 4500
001 0000024703
005 20251012174717.0
008 220613
020 _a9781119611561
040 _aEPU
_beng
_cEPU
_erda
090 0 0 _a658.827
_bKEN 2019
245 1 0 _aCategory creation :
_bhow to build a brand that customers, employees, and investors will love /
_cAnthony Kennada ; foreword by Brian Halligan.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c2019.
300 _a224 pages;
_c23cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
650 0 _aIndustrial marketing.
998 0 0 _a0000011303
999 _c9168
_d9168