000 00670nam a2200229Ia 4500
001 0000024802
005 20251012174719.0
008 220627s2020 nju eng
020 _a9781119632887
040 _aEPU
_beng
_cEPU
_erda
041 0 _aeng
082 0 _a658.8
_222
090 0 0 _a658.8
_bAIL 2020
245 1 0 _aGetting multi-channel distribution right /
_cKusum L. Ailawadi, Paul W. Farris.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons,
_c[2020]
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
650 0 _aMarketing channels.
998 0 0 _a0000011412
999 _c9243
_d9243