Includes index.

The entrepreneur's sorry motives -- Entrepreneurs and firefighters -- A license to entrepreneurship -- Better along than in good company -- Who would you share a submarine with? -- Never render unto God the things that are God's, nor unto Caesar the things that are Caesar's -- Exercises in futurology -- Only a loser would believe in a "winning" idea -- No novice ever won a Nobel prize -- Good investments -- Never put all your eggs in one basket -- An entrepreneur should never expect a balanced life -- Sales make you a slave, but profits bring fulfilment -- God said brothers, but we're really only cousins.

"A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind"--Provided by publisher.

Translated from the Spanish.