BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / W. CHAN KIM, RENÉE MAUBORGNE

Oleh:

Kim, W. Chan [author.]

Penyumbang:

Mauborgne, Renée [author.]

Jenis bahan: cb

TeksBahasa: ENG Penerbit: New York : HACHETTE BOOKS, 2017Edisi: First EditionHuraian: xi, 322 pages ; 24 cmJenis kandungan:

text

Jenis media:

unmediated

Jenis pengangkutan:

volume

ISBN:

9780316314046

Subjek:

Ringkasan: Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.

Tag dari perpustakaan ini: Tiada tag untuk judul ini di perpustakaan ini. Log masuk untuk menambahkan tag.

Koleksi ( 1 )
Nota judul ( 3 )

Koleksi
Jenis item	Perpustakaan semasa	Nombor panggilan	Status	Barkod
Buku	Perpustakaan Ekonomi	658.802 BLU 2017 (Telusuri rak(Dibuka di bawah))	Kedapatan	1000014016

Jumlah tempahan: 0

Includes index

Bibliography: pages 305-307

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.

Kongsi