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BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

Kim, W. Chan

BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH W. Chan Kim, Renée Mauborgne. - First edtion - xi, 322 pages illustrations 24 cm

ISBN: 9780316314046

Subjects--Topical Terms:
New products.
Market segmentation.

Dewey Class. No.: 658.8

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