Marketing management an Asian perspective
Marketing management an Asian perspective
Philip Kotler ... [et al.].
- 3rd ed.
- Singapore ; New York Prentice Hall 2003.
- xxvi, 771p. col.ill. 26cm.
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)