Strategic management of technology and innovation

Strategic management of technology and innovation Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd ed. - Boston McGraw-Hill/Irwin c2001. - xiii, 990 p. ill. 26 cm.

Includes bibliographical references and indexes.

0072312831


High technology industries--Management.
New products--Management.
Technological innovations--Management.