Format biasa Format MARC Format ISBD

Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. Prentice Hall c2001. - xiii, 729 p. ill. 29 cm.

Includes bibliographical references and indexes.

ISBN: 0130276618

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 2001