Marketing of high-technology products and innovations
Marketing of high-technology products and innovations
Jakki Mohr, Sanjit Sengupta, Stanley Slater.
- 2nd ed.
- Upper Saddle River, N.J . Pearson/Prentice Hall c2005.
- xx, 450p. ill. 25cm.
Includes bibliographical references and index.
0131411683
High technology industries--Marketing.
HC79.H53 / M64 2005
Includes bibliographical references and index.
0131411683
High technology industries--Marketing.
HC79.H53 / M64 2005