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Developing the public relations campaign a team-based approach

Developing the public relations campaign a team-based approach Randy Bobbitt, Ruth Sullivan. - Boston Pearson/Allyn and Bacon 2005. - xvii, 284p. ill. 24cm.

Includes bibliographical references (p. 249-264) and index.

ISBN: 0205359248

Subjects--Topical Terms:
Public relations.