Format biasa Format MARC Format ISBD

Future marketing targeting seniors, Boomers, and Generations X and Y Joe Marconi. - Lincolnwood, Ill. NTC Business Books in conjunction with The American Marketing Association c2001. - x, 244 p. ill. 24 cm.

Includes bibliographical references (p. 235-237) and index.

ISBN: 0658001388

Subjects--Topical Terms:
Target marketing.

LC Class. No.: HF5415.127 / .M35 2001