Format biasa Format MARC Format ISBD

Essentials of marketing text and cases Geoffrey Lancaster, Lester Massingham. - 3rd ed. - London ; New York McGraw-Hill Pub. Co. c1999. - vii, 539 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0077094379 9780077094379

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .L2625 1999