Introductory economics for business and management
Introductory economics for business and management
Julian Gough.
- London ; New York McGraw-Hill 2000.
- xiv, 354 p. ill. 25 cm.
Includes bibliographical references and index.
Designed as an introductory text for those new to economics, this book demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT and purchasing.
0077095618 (pbk.) 9780077095611 (pbk.)
Managerial economics.
Includes bibliographical references and index.
Designed as an introductory text for those new to economics, this book demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT and purchasing.
0077095618 (pbk.) 9780077095611 (pbk.)
Managerial economics.