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Innovative behavior and communication

Innovative behavior and communication [by] Thomas S. Robertson. - New York, Holt, Rinehart and Winston [1971] - xiv, 331 p illus 24 cm.

Bibliography: p. 295-320.

ISBN: 0030791057

Subjects--Topical Terms:
Diffusion of innovations.
Marketing.
New products.

LC Class. No.: HF5415 / .R554

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