Format biasa Format MARC Format ISBD

Marketing information products and services a primer for librarians and information professionals editors, Abhinandan K. Jain ... [et al.]. - New Delhi ; New York Tata McGraw-Hill Pub. Co. c1999. - xix, 462 p. 24 cm.

"International Development Research Centre."

Includes bibliographical references.

Contributed articles presented at a workshop held in 1994.

ISBN: 0889368171 (cover)

Subjects--Topical Terms:
Information services--Public relations--India.
Information services--Marketing.--India
Libraries--Public relations--India.
Marketing research.

LC Class. No.: Z716.3 / .M292 1999