Format biasa Format MARC Format ISBD

Marketing management : analysis, planning, and control Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. Prentice-Hall c1984. - xxi, 792 p. ill. 25 cm. - Prentice-Hall series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0135579279 0135580242 9780135579275 9780135580240

Subjects--Topical Terms:
Marketing--Management.
Marketing. swd
Marketingmanagement. swd
Management. gtt
Marketing. gtt

LC Class. No.: HF5415.13 / .K64 1984