Format biasa Format MARC Format ISBD

Marketing management : analysis, planning, and control Philip Kotler - 5th ed. - London Prentice-Hall 1984 - XXI, 794 s ill.

ISBN: 0135579279 (ib.) 0135580242 (h.) 9780135579275 (ib.) 9780135580240 (h.)

Subjects--Index Terms: analyse juss/²konomi ledelse markedsf²ring markedsf²ringsledelse markedskontroll planlegging