Electronic commerce : management economics marketing & technology

Electronic commerce : management economics marketing & technology Thomas O'Daniel. - Subang Jaya, Selangor Darul Ehsan, Malaysia Pelanduk Publications c2000. - p. ill. 22 cm.

Includes bibliographical references (p. 239-249) and index.

Defining electronic commerce -- The economic and organisational environment -- Inter-organisational applications -- The consumer environment -- The technology environment -- A model of value-added roles -- Free search -- Directed search -- Evaluation- - Order entry -- Authentication -- Clearing -- Continuity -- Visibility -- Getting started -- Legal issues.

9679787206 (pbk.)


Electronic commerce.