Format biasa Format MARC Format ISBD

Innovating analytics word of mouth index--use the next generation of net promoter to increase sales and drive results Larry Freed. - Hoboken, New Jersey Wiley, 2013. - v, 282 pages illustrations 24 cm

Includes bibliographical references ( pages 268-272) and index.

ISBN: 9781118779484 (cloth)

Subjects--Topical Terms:
Marketing research--Statistical methods.
Consumer satisfaction.