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Fanocracy : turning fans into customers and customers into fans /

Fanocracy : turning fans into customers and customers into fans / David Meerman Scott & Reiko Scott ; foreword by Tony Robbins. - 284 pages; 21cm.

ISBN: 9780593084007

Subjects--Topical Terms:
Customer relations--Management.
Relationship marketing.

Dewey Class. No.: 658.8