CUSTOMER 360 (No. rekod 12262)

MARC details
000 -LEADER
fixed length control field 01481nam a22003017a 4500
001 - CONTROL NUMBER
control field 23911091
003 - CONTROL NUMBER IDENTIFIER
control field KE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251217133905.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr_|||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251029b my ||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2024037422
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781394273614
Qualifying information (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number 23911091
040 ## - CATALOGING SOURCE
Original cataloging agency KE
Language of cataloging eng
Transcribing agency KE
Description conventions rda
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAR 2025
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kihn, Martin
Relator term author
245 ## - TITLE STATEMENT
Title CUSTOMER 360
Remainder of title HOW DATA, A1, AND TRUST CHANGE EVERYTHING
Statement of responsibility, etc. Martin Kihn & Andrea Chen Lin
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Customer services
General subdivision Technological innovations
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Artificial intelligence
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chen Lin, Andrea
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Buku
Suppress in OPAC No
Koleksi
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Perpustakaan Ekonomi Perpustakaan Ekonomi 29/10/2025 1 658.8 MAR 2025 1000013455 29/04/2026 21/04/2026 29/10/2025 Buku