Introductory economics for business and management. (No. rekod 3184)

MARC details
000 -LEADER
fixed length control field 00937nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000002466
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251012174426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111215s2000 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077095618
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077095611
245 10 - TITLE STATEMENT
Title Introductory economics for business and management.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. McGraw-Hill Publishing Company
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent 354 s.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- economics and business; business objectives; demand; advertising; production; costs; markets and competition; pricing; growth; international business; economics; conclusion.
520 8# - SUMMARY, ETC.
Summary, etc. Designed as an introductory text for those new to economics, this work demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT, purchasing and pers onnel.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ¢konomi.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Lµreb²ger.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management.
Koleksi
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