Direct mail (No. rekod 635)

MARC details
000 -LEADER
fixed length control field	00586nam a2200193Ia 4500
001 - CONTROL NUMBER
control field	0000001469
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251012174308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s2009 ua c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9779771985052 (pbk.)
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	eng
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	a-my---
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.872
245 00 - TITLE STATEMENT
Title	Direct mail
Remainder of title	a new area of growth
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cyberjaya, Selangor
Name of publisher, distributor, etc.	Suruhanjaya Komunikasi dan Multimedia Malaysia
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	50 p.
Other physical details	col. ill.
Dimensions	30 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising, Direct-mail
Geographic subdivision	Malaysia
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing
Geographic subdivision	Malaysia
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mail-order business
Geographic subdivision	Malaysia

Koleksi
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Barcode	Date last seen	Price effective from	Koha item type
				Perpustakaan Ekonomi	Perpustakaan Ekonomi	07/12/2012		0000001334	12/10/2025	12/10/2025	Rak Terbuka