Essentials of marketing (No. rekod 809)
[ format kosong ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002463 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012174314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091213s1999 uik 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077094379 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077094379 (pbk) |
| 090 #4 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| -- | 21 |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | text and cases |
| Statement of responsibility, etc. | Geoff Lancaster, Lester Massingham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 539 s. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1993. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Ekonomi | Perpustakaan Ekonomi | 07/12/2012 | 0000001859 | 12/10/2025 | 12/10/2025 | Rak Terbuka |