Will & vision (No. rekod 8288)

MARC details
000 -LEADER
fixed length control field	01528nam a2200193Ia 4500
001 - CONTROL NUMBER
control field	0000023493
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251012174647.0
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA1-W8832
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007137549X (acid-free paper)
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.800973
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	TEL
--	2002
092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	658.800973
Item number	Tel
245 10 - TITLE STATEMENT
Title	Will & vision
Remainder of title	how latecomers grow to dominate markets
Statement of responsibility, etc.	Gerard J. Tellis and Peter N. Golder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	c2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 340 p.
Other physical details	ill.
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [315]-330) and index.
520 ## - SUMMARY, ETC.
Summary, etc.	Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Fede ral Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
Geographic subdivision	United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Geographic subdivision	United States.

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				Perpustakaan Ekonomi	Perpustakaan Ekonomi	17/05/2013		0000009685	12/10/2025	12/10/2025	Rak Terbuka