BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / W. CHAN KIM, RENÉE MAUBORGNE
Jenis bahan: cb
TeksBahasa: ENG Penerbit: New York : HACHETTE BOOKS, 2017Edisi: First EditionHuraian: xi, 322 pages ; 24 cmJenis kandungan: - text
- unmediated
- volume
- 9780316314046
| Jenis item | Perpustakaan semasa | Nombor panggilan | Status | Barkod | |
|---|---|---|---|---|---|
| Buku | Perpustakaan Ekonomi | 658.802 BLU 2017 (Telusuri rak(Dibuka di bawah)) | Kedapatan | 1000014016 |
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| 658.45 HBR 2013 HBR's 10 must reads on communication | 658.8 BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH | 658.8 MAR 2025 CUSTOMER 360 HOW DATA, A1, AND TRUST CHANGE EVERYTHING | 658.802 BLU 2017 BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / | 658.812 SHA 2014 BONGKAR SENI MEMIKAT PELANGGAN | 658.872 TRA 2014 Transform : How Leading Companies Are Winning with Disruptive Social Media / | 683.4 WAN 2024 SENJATA API ALAM MELAYU / |
Includes index
Bibliography: pages 305-307
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.