Analysis for marketing planning
Analysis for marketing planning
Donald R. Lehmann, Russell S. Winer.
- 5th ed.
- Boston, Mass. McGraw-Hill Irwin c2002.
- xii,256 p. ill. 23cm.
Includes bibliographical references and index.
0070275475 (alk. paper)
Marketing--Management.--United States
Includes bibliographical references and index.
0070275475 (alk. paper)
Marketing--Management.--United States