Analysis for marketing planning (No. rekod 2272)

MARC details
000 -LEADER
fixed length control field 00584nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000000062
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251012174358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010214s2002 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070275475 (alk. paper)
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) LEH
-- 2002
245 10 - TITLE STATEMENT
Title Analysis for marketing planning
Statement of responsibility, etc. Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xii,256 p.
Other physical details ill.
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision Management.
Koleksi
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