Format biasa Format MARC Format ISBD

Measuring marketing 103 key metrics every marketer needs John Davis. - Singapore ; Hoboken, NJ John Wiley & Sons (Asia) c2007. - xvii, 408 p. ill. 26 cm.

Includes bibliographical references and index.

ISBN: 0470821329 9780470821329

Subjects--Topical Terms:
Marketing research.
Marketing--Evaluation.

LC Class. No.: HF5415 / .D366 2007