Measuring marketing (No. rekod 2419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00946nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000000329 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012174403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070206s2007 si a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470821329 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470821329 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D366 2007 |
| 090 04 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring marketing |
| Remainder of title | 103 key metrics every marketer needs |
| Statement of responsibility, etc. | John Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore ; |
| -- | Hoboken, NJ |
| Name of publisher, distributor, etc. | John Wiley & Sons (Asia) |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 408 p. |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Evaluation. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html ">https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html </a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Ekonomi | Perpustakaan Ekonomi | 07/12/2012 | 0000000318 | 12/10/2025 | 12/10/2025 | Rak Terbuka |