Format biasa Format MARC Format ISBD

Essentials of marketing text and cases Geoffrey Lancaster, Lester Massingham. - 3rd ed. - London McGraw-Hill 1998. - vii, 539 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0077094379 (pbk.) 9780077094379 (pbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.