Essentials of marketing (No. rekod 3181)

MARC details
000 -LEADER
fixed length control field	00596nam a2200193Ia 4500
001 - CONTROL NUMBER
control field	0000002462
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251012174426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	980708s1998 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0077094379 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780077094379 (pbk.)
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.8
--	21
245 10 - TITLE STATEMENT
Title	Essentials of marketing
Remainder of title	text and cases
Statement of responsibility, etc.	Geoffrey Lancaster, Lester Massingham.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	1998.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 539 p.
Other physical details	ill.
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Form subdivision	Case studies.

Koleksi
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Barcode	Date last seen	Price effective from	Koha item type
				Perpustakaan Ekonomi	Perpustakaan Ekonomi	07/12/2012		0000001858	12/10/2025	12/10/2025	Rak Terbuka