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Marketing management viewpoints; commentary and readings [by] S. George Walters, Morris L. Sweet [and] Max D. Snider. - 2d ed. - Cincinnati, South-western Pub. Co. [1970] - viii, 536 p illus 24 cm.

First published in 1962 under title: Readings in marketing.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415 / .W313 1970