Marketing management viewpoints; commentary and readings [by] S. George Walters, Morris L. Sweet [and] Max D. Snider.
Jenis bahan: cb
TeksMaklumat penerbitan:Cincinnati, South-western Pub. Co. [1970] Edisi: 2d edHuraian: viii, 536 p illus 24 cmSubjek: Pengelasan LOC- HF5415 .W313 1970
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First published in 1962 under title: Readings in marketing.
Includes bibliographical references.