Format biasa Format MARC Format ISBD

Marketing management : analysis, planning, and control Philip Kotler. - 5th ed. - London Prentice-Hall c1984. - xxi, 792 p. col. ill. 24 cm. - Prentice-Hall series in marketing. .

Includes index. Previous ed.: 1980.

ISBN: 0135580242 (pbk.) 9780135580240 (pbk.)

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415.13 / .K68 1984