Marketing management : (No. rekod 4510)

MARC details
000 -LEADER
fixed length control field	00673nam a2200229Ia 4500
001 - CONTROL NUMBER
control field	0000008136
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251012174502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	841119s1984 enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135580242 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780135580240 (pbk.)
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.K68 1984
090 04 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.8
--	19
245 10 - TITLE STATEMENT
Title	Marketing management :
Remainder of title	analysis, planning, and control
Statement of responsibility, etc.	Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Prentice-Hall
Date of publication, distribution, etc.	c1984.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 792 p.
Other physical details	col. ill.
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
500 ## - GENERAL NOTE
General note	Previous ed.: 1980.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Marketing
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Prentice-Hall series in marketing.

Koleksi
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Barcode	Date last seen	Price effective from	Koha item type
				Perpustakaan Ekonomi	Perpustakaan Ekonomi	07/12/2012		0000004496	12/10/2025	12/10/2025	Rak Terbuka