The marketer's guide to successful package design
The marketer's guide to successful package design
Herbert M. Meyers, Murray J. Lubliner.
- Lincolnwood (Chicago), Ill. NTC Business Books c1998.
- xvii, 281 p. ill. 26 cm.
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.
0844234389
Marketing.
Packaging.
Packaging--Design.
HF5770 / .M46 1998
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.
0844234389
Marketing.
Packaging.
Packaging--Design.
HF5770 / .M46 1998