The marketer's guide to successful package design (No. rekod 6931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000000737 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012174610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971202s1998 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234389 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5770 |
| Item number | .M46 1998 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MEY |
| -- | 1998 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketer's guide to successful package design |
| Statement of responsibility, etc. | Herbert M. Meyers, Murray J. Lubliner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood (Chicago), Ill. |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 281 p. |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "American Marketing Association." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 269-272) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Packaging. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Packaging |
| General subdivision | Design. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Ekonomi | Perpustakaan Ekonomi | 07/12/2012 | 0000000721 | 12/10/2025 | 12/10/2025 | Rak Terbuka |