Format biasa Format MARC Format ISBD

The economics of advertising. - Amsterdam, North-Holland Pub. Co. 1972. - xiii, 312 p 23 cm. - Contributions to economic analysis 80. .

Bibliography: p. 291-301.

ISBN: 0444103902 0720431808 9780444103901 9780720431803

Subjects--Topical Terms:
Advertising.
Publicitâe--Aspect âeconomique.
Publicitâe.

LC Class. No.: HF5821 / .S413 HB51 / .F52 no. 80