The economics of advertising. (No. rekod 7450)

MARC details
000 -LEADER
fixed length control field 00749nam a2200265Ia 4500
001 - CONTROL NUMBER
control field 0000013226
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251012174624.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 721205s1972 ne bs 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0444103902
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0720431808
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780444103901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780720431803
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .S413
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB51
Item number .F52 no. 80
090 #4 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 338.4/7/65910973
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245 14 - TITLE STATEMENT
Title The economics of advertising.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam,
Name of publisher, distributor, etc. North-Holland Pub. Co.
Date of publication, distribution, etc. 1972.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 312 p
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p. 291-301.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicitâe
General subdivision Aspect âeconomique.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicitâe.
Source of heading or term ram
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Contributions to economic analysis
Volume/sequential designation 80.

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