Internet marketing : (No. rekod 889)

MARC details
000 -LEADER
fixed length control field	01674nam a2200301Ia 4500
001 - CONTROL NUMBER
control field	0000002951
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251012174316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	000203s2000 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273643096
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0582381193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273643098
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780582381193
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.84
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	INT
--	2000
245 00 - TITLE STATEMENT
Title	Internet marketing :
Remainder of title	strategy, implementation, and practice
Statement of responsibility, etc.	David Chaffey ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, England ;
--	New York
Name of publisher, distributor, etc.	Financial Times Prentice Hall
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Extent	xix,508p.
Other physical details	ill.
Dimensions	25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing stratâegique.
Topical term following geographic name entry element	ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing sur Internet.
Topical term following geographic name entry element	ram
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet.
Topical term following geographic name entry element	swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Telemarketing.
Topical term following geographic name entry element	swd
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	E-commerce.
Topical term following geographic name entry element	gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet.
Topical term following geographic name entry element	gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
Topical term following geographic name entry element	gtt

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				Perpustakaan Ekonomi	Perpustakaan Ekonomi	07/12/2012		0000002046	12/10/2025	12/10/2025	Rak Terbuka