Includes bibliographical references and indexes.

Internet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The in ternet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing.