Marketing metrics 50+ metrics every executive should master
Marketing metrics 50+ metrics every executive should master
Paul W. Farris ... [et al.].
- Upper Saddle River, N.J. Wharton School Pub. c2006.
- xvi, 359p. ill. 25cm.
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray.
0131873709 (hardback : alk. paper) 9780131873704
Marketing research.
Marketing--Mathematical models.
HF5415.2 / .M35543 2006
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray.
0131873709 (hardback : alk. paper) 9780131873704
Marketing research.
Marketing--Mathematical models.
HF5415.2 / .M35543 2006