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Marketing metrics 50+ metrics every executive should master Paul W. Farris ... [et al.].
Jenis bahan: cb
TeksMaklumat penerbitan:Upper Saddle River, N.J. Wharton School Pub. c2006. Huraian: xvi, 359p. ill. 25cmISBN: - 0131873709 (hardback : alk. paper)
- 9780131873704
- HF5415.2 .M35543 2006
Kandungan:
| Jenis item | Perpustakaan semasa | Status | Barkod | |
|---|---|---|---|---|
| Rak Terbuka | Perpustakaan Ekonomi | Kedapatan | 0000000132 |
Jumlah tempahan: 0
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray.