Marketing metrics (No. rekod 182)
[ format kosong ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01008nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000000137 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012174252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051102s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131873709 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131873704 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M35543 2006 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.83 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MAR |
| -- | 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing metrics |
| Remainder of title | 50+ metrics every executive should master |
| Statement of responsibility, etc. | Paul W. Farris ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. |
| Name of publisher, distributor, etc. | Wharton School Pub. |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 359p. |
| Other physical details | ill. |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 335-337) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Mathematical models. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Ekonomi | Perpustakaan Ekonomi | 07/12/2012 | 0000000132 | 12/10/2025 | 12/10/2025 | Rak Terbuka |